Diritto dei Prodotti Digitali | IT Law

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COMUNICAZIONE DIGITALE | Università degli Studi di Milano

L’algoritmo che autocompleta la chiave di ricerca costa a Google una sanzione di $ 65,000

A court in Paris has fined Google $65,000 because its search engine’s autocomplete feature brings up an oscene word when users type the name of an insurance company. Google had been sued by insurance company Lyonnaise de Garantie, which said staffers at Google should have monitored linked words better. Google had argued that it was not liable since the word, added under Google Suggest, was the result of an automatic algorithm and did not come from human thought. The french court ruled against Google, however, pointing out that the search engine ignored requests to remove the offending word. In addition to the fine, Google must also remove the term from searches associated with Lyonnaise de Garantie.