The Guardian improve its Open Platform, a service that will allow partners to reuse guardian.co.uk content and data for free and weave it “into the fabric of the internet”. Open Platform launched with two separate content-sharing services, which will allow users to build their own applications in return for carrying Guardian advertising. A content application programming interface (API) will smooth the way for web developers to build applications and services using Guardian content, while a Data Store will contain datasets curated by Guardian editors and open for others to use. Emily Bell, the Guardian News & Media director of digital content, described Open Platform as a “new chapter in our history and a new foundation for the future of our journalism”. She said that Open Platform would allow Guardian content “to be woven into the fabric of the internet” as people outside the organization saw the value of adding Guardian content to their projects. The Guardian content API includes written articles from Guardian and Observer staff and freelances to whose work the Guardian has rights.